Chances are, you've probably spent an afternoon falling downwards a rabbit hole of YouTube videos.

I certainly have, and I think I'd exist pretty embarrassed to encounter the total amount of time I've spent on the platform.

While it'southward a great source of entertainment, YouTube has as well proved itself to be a valuable tool for marketers. In fact, lxx% of viewers bought from a brand after seeing content on YouTube. And, with a global user base of more than 2 billion people, information technology'southward besides safe to assume that your target audience is on the platform.

However, just as it is for all social networks, building a presence on YouTube requires understanding which segments of your audition are already at that place and what they're watching. Having that information makes information technology easier to create content that speaks to their interests, maximize ROI, and attain full general marketing success. In this post, we'll become over cardinal YouTube statistics yous demand to know for 2021 to help yous succeed in your marketing efforts.

→ Free Templates: How to Use YouTube for Business [Download Now] 2021 YouTube Demographics

Below, nosotros'll become over the most critical YouTube statistics that evidence marketers how global audiences are using the platform.

General YouTube User Demographics

  • YouTube is the second most visited website in the world. (Hootsuite)
  • YouTube accounts for more than 25% of total worldwide mobile traffic. (Sandvine)
  • YouTube has 2+ billion users, making upwards almost i-3rd of the unabridged internet. (YouTube for Press)
  • These 2+ billion users are present in over 100 countries and swallow content in 80 different languages. (YouTube for Printing)
  • YouTube users sentinel 1 billion hours of content daily. (Hootsuite)
  • YouTube is the second about popular channel for businesses sharing video content. (Buffer)
  • 70% of viewers bought from a brand after seeing content on YouTube. (Google Ads)
  • YouTube will make 5.6 billion in advertising revenue in 2021 in the U.Southward. (eMarketer)
  • YouTube is the tiptop video streaming app, and the average user spends 23.2 hours per month watching content. (App Annie)
  • The nigh popular YouTube search query is "song." (Hootsuite)
  • The nigh popular YouTube video is Pinkfong's Kids Songs & Stories Baby Shark Dance, with 7.85 billion views. (Statista)
  • The three most popular videos on YouTube are commentary videos (similar vlogs), production reviews (similar unboxings), and how-to/tutorial mode videos. (MediaKix)
  • Global users watched over 100 billion hours of gaming content in 2020. (YouTube)
  • YouTube TV ended Q3 2020 with 3 one thousand thousand subscribers. (Alphabet)
  • 70% of people used YouTube to practice in 2020. (YouTube)
  • Livestreams on YouTube grew 45% in the first half of 2020. (YouTube)

YouTube Historic period Demographics

  • In Q3 2020, 77% of 15-to-25-year-olds and 70% of 45-to-64-year-olds in the U.S. used YouTube. (Statista)
  • 21.two% of YouTube's global audience is between 25 and 34, and 17% is between 35 and 44. (Hootsuite)
  • 80% of U.S. parents with a child age 11 or younger say their child watches videos on YouTube, and 53% of those children use the platform daily. (Pew Research Heart)
  • Outside of China, 77% of Gen Z, 75% of millennials, 61% of Gen X, and 44% of Baby Boomers visit YouTube daily. (GlobalWebIndex)
  • 18-to-34-yr-olds use YouTube to view video content on their TVs 7.nine% more than frequently than basic cable and 14.5% than premium cable. (Diverseness)
  • 46% of Gen Z and Millennials in the U.S. and UK say they've watched a virtual event on YouTube. (GlobalWebIndex)

YouTube Gender Demographics

Please notation that audience data for individuals who do not identify every bit cisgender men and women are not reported.

  • 45.8% of YouTube's total advert audience is female. (Hootsuite)
  • 54.2% of YouTube's full advertising audience is male. (Hootsuite)
  • Male and female internet users in the United states of america utilise YouTube at equal levels. (Statista)

YouTube Geography Demographics

  • Equally of February 2021, xvi.6% of YouTube site visits come from the United States, ix.4% comes from Republic of india, and 4.9% comes from Japan. (Alexa)
  • YouTube has launched local versions of the platform in more than than 100 countries. (YouTube for Press)
  • eMarketer predicts that the number of YouTube users in India will attain 342 million in 2021. (eMarketer)
  • 86% of U.S. viewers say they oftentimes apply YouTube to acquire new things. (Think With Google)

What Different Generations Watch on YouTube

What Gen Z Watches on YouTube

  • 85% of teens utilise YouTube, making it the near popular amongst teens. (Pew Inquiry)
  • 7 in 10 said watching videos with others helps them feel more than connected. (Recollect With Google)
  • 80% of Gen Z teens say YouTube has helped them become more knowledgeable well-nigh something. (Call back With Google)
  • 68% of Gen Z teens say YouTube has helped them improve or gain skills that will assistance them set for the time to come. (Remember With Google)
  • When asked which platforms they turn to when they want to relax or cheer upwards, Gen Zers said YouTube was number one. (Think With Google)
  • Eight in 10 of Gen Z teens said they proactively share YouTube videos with their parents or other adult family members. (Think With Google)

Takeaways for Video Marketers

Based on the research, Gen Z turns to YouTube when they want to learn something or better a skill. They also utilize the platform to deepen real-life connections and take a pause from the stress of being a teenager. If yous're targeting Gen Z, educational and entertaining content volition reign supreme.

What Millennials Watch on YouTube

  • 70% of millennial users watched YouTube in the by year to acquire how to practice something new or learn more about something they're interested in. (Call back with Google)
  • Nearly 60% of millennial women on YouTube say they are more likely to retrieve a brand that's LGBT-friendly. (Call up with Google)
  • 45% of millennial YouTube users agree that a YouTuber inspired them to brand a personal change in their life. (Think with Google)
  • YouTube reaches more millennials than all the TV networks combined. (The Shelf)
  • When learning something new, millennials are 2.7X as likely to prefer to practise and so past watching a YouTube video compared to reading a book. (Retrieve with Google)
  • Millennials prefer watching:
    • News and homo involvement stories to keep upward to date
    • Unboxing and production review videos to influence spending
    • Quick and fun entertainment content (The Shelf)

Takeaways for Video Marketers

Similar to Gen Z, millennials go to YouTube when they want to acquire something or be entertained. Additionally, they become to the platform to be inspired, watch Boob tube, and catch up on the news. If you're targeting millennials, news stories, product reviews, entertaining content, and inspiring content will win out.

What Gen 10 Watches on YouTube

  • 75% of Gen Xers watch YouTube videos that relate to past events or people. (Think With Google)
  • Gen Xers search for things such as "Prince Imperial Rain" or "Commercials from the 90s" on YouTube. (Think With Google)
  • Gen Xers spend more than time watching video content on their computers and smartphones than they are on traditional Tv set. (Nielson)
  • 73% of Gen Xers picket YouTube to acquire how to do something. Similarly, they relish DIY content for things like cooking and habitation repair. (Recall With Google)
  • 68% of Gen Xers watch YouTube to stay upwards to date on news and pop culture. (Think With Google)

Takeaways for Video Marketers

Gen Xers are goal-oriented. They usually go to YouTube with a purpose -- either to learn something, lookout nostalgic videos, or stay up to date on news and pop civilisation. To properly target Gen Xers, consider posting DIY videos and throwback content.

What Boomers Sentinel on YouTube

  • Some of babe boomers' most-watched categories on YouTube are entertainment, music, and news. (Call up With Google)
  • 67% of Baby Boomers, ages 57 – 75, scout YouTube. (The Shelf)
  • Boomers are i.3X more likely to adopt watching a YouTube tutorial video than reading instructions. (Call back With Google)
  • 1 in 3 boomers say they use YouTube to learn about a product or service. (Think With Google)
  • 68% of boomers say they watch YouTube videos to be entertained. (Think With Google)

Takeaways for Video Marketers

Infant boomers take the most spending ability of any generation and they go to YouTube to acquire how to apply products and watch tutorials. Additionally, they desire to save fourth dimension. If they can catch upwards on their favorite news and entertainment on the site, that'due south where they go. If yous're targeting Boomers on YouTube, you tin post how-to and tutorial content.

How to Target the Right Demographic on YouTube

While each generation might watch fairly similar content, it's important to remember that the goal is different. For Gen 10 it might be to reminisce, while for Boomers it's to salvage fourth dimension, and for Millenials and Gen Z it's to acquire something new.

To properly target the correct demographic on YouTube, pay attending to the most popular categories and types of videos they watch on the platform.

Allow Data Drive Your YouTube Strategy

Use these statistics to create a YouTube marketing strategy that speaks to your audition's interests, drives revenue, and increases conversions.

Editor's annotation: This post was originally published in Apr 2019 and has been updated for comprehensiveness.

New call-to-action

New call-to-action

Originally published Sep ten, 2021 11:45:00 AM, updated September 12 2021